Demo data: real metrics from 26,679 fiscal receipts scanned by Kinta users between Feb 2022 and 9 May 2026. Sample sizes for individual brands range from 14 to 126 purchases over the last 30 days.
Coca-Cola · brand overview
Last 30 days · 10 Apr to 9 May 2026 · updated 9 May 2026
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Last 30 days
Last 7 days
Last 30 days
Last 90 days
Custom range…
vs same period last year
vs same period last year
vs previous period
No comparison
All Coca-Cola SKUs
All Argeta SKUs
Argeta Chicken 95g
Argeta Beef 95g
Argeta Tuna Spread 95g
Argeta Junior Tuna 95g
Argeta Salmon Spread 95g
All chains
All chains
Mercator
Idea
Tempo
Lidl
Maxi
All cities
All cities
Belgrade
Novi Sad
Niš
Kragujevac
Subotica
Total purchases
8,420
↑6.2%WoW
Verified buyers
3,180
↑4.1%vs prev week· Kinta-scanned receipts
Avg basket with Argeta
2,340 RSD
↑2.8%vs prev week
Argeta-attributable spend
386k RSD
↑8.3%vs prev week· Argeta line items only
Repeat buyer rate
32%
↑1.2 ptsvs prev week
Top SKU this week
Argeta Chicken 95g
2,140 buys · 25% of brand
12-week purchase trendOpen full view →
Top SKUsBy volume
Argeta Chicken 95g2,140
Argeta Beef 95g1,820
Argeta Tuna Spread 95g712
Argeta Junior Tuna 95gnew522
Argeta Salmon Spread 95g398
Top citiesBy volume
Belgrade3,420
Novi Sad1,890
Niš920
Kragujevac580
Subotica421
Based on 8,420 verified purchases across 3,180 Kinta-verified buyers in 47 cities. Updated 18 May 2026 at 06:00.
Coca-Cola · customer profile
Behavioural profile of Kinta-verified buyers · Last 30 days
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Chain preference
Time-of-day shopper profile
Buyer segmentsbased on all-time activity
Argeta · basket affinity
What shoppers buy alongside Argeta · Last 7 days
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Avg items per basket
4.2
including Argeta unit
Co-purchase rate
89%
baskets with ≥1 co-purchase
Co-purchased categoriesBy co-purchase rate
Bread / bakery
82%
Dairy
71%
Cold cuts
58%
Beverages
49%
Snacks
31%
Canned goods
24%
Condiments
17%
Top co-purchased SKUs
Pojilo white bread 500g892 baskets
Imlek milk 1L671 baskets
Coca-Cola 1.5L584 baskets
Perutnina chicken salami 100g412 baskets
Nektar beer 500ml389 baskets
Item-level matching depends on SKU name parsing. Items that don't resolve to a canonical SKU are grouped under "uncategorized" and excluded.
Multi-SKU Argeta baskets
Chicken 95g + Beef 95g23%
Beef 95g + Chicken 95g19%
Junior Tuna + Tuna Spread14%
Tuna Spread + Salmon Spread11%
Salmon Spread + Tuna Spread9%
Argeta · geographic
Purchase distribution across 47 cities · Last 7 days
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Cities active
47
↑3new vs prev week
Top city concentration
41%
Belgrade · 3,420 purchases
Top 8 cities by volume
Belgrade
3,420
Novi Sad
1,890
Niš
920
Kragujevac
580
Subotica
421
Čačak
348
Zrenjanin
281
Pančevo
240
City breakdownTop 10
City
Purchases
Share
WoW
Buyers
Belgrade
3,420
40.6%
+8.2%
1,290
Novi Sad
1,890
22.4%
+5.1%
712
Niš
920
10.9%
+3.4%
347
Kragujevac
580
6.9%
−1.2%
218
Subotica
421
5.0%
+4.7%
159
Čačak
348
4.1%
+2.1%
131
Zrenjanin
281
3.3%
−0.5%
106
Pančevo
240
2.9%
+6.3%
91
Kraljevo
198
2.4%
+1.0%
74
Šabac
122
1.5%
+9.9%
46
Argeta · price intelligence
Transaction price benchmarking · Last 7 days
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Argeta avg paid price
89 RSD
transaction price · all 95g SKUs
Price index vs category
108
category avg = 100
Likely promotional pricing
14%
↓3.1 ptsvs prev week· estimated ⓘ
Price vs competitors · 95g segment
Brand / SKU
Avg paid price (RSD)
vs Argeta
Purchases
Argeta Chicken 95g
89
—
2,140
Podravka Chicken 95g
94
+5.6%
1,480
Ringa Rio Chicken 95g
79
−11.2%
890
Zvijezda Chicken 95g
85
−4.5%
640
Private label 95g
62
−30.3%
320
Includes only competitor SKUs appearing in Kinta-scanned receipts. Private label coverage depends on chain-level identification of own-brand SKUs.
4-week Argeta price trend
Argeta · switching
Brand switching behaviour · Last 7 days
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Switching figures reflect the behaviour of Kinta-verified buyers only. Market-wide switching requires panel projection, which is not yet enabled. Absolute numbers grow with the user base.
Brand retention
68%
↑0.9 ptsvs prev period
Net switcher gain
+276
buyers gained minus lost
Lapsed buyers
12%
bought Argeta last period, not this
Gained from competitors
Podravka+312
Ringa Rio+189
Zvijezda+98
Private label+72
Other / unknown+41
Lost to competitors
Podravka−127
Ringa Rio−98
Private label−82
Zvijezda−65
Other / unknown−64
12-week retention trend
Argeta · time of purchase
When shoppers buy Argeta · Last 7 days
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Peak day
Friday
24% of weekly volume
Peak hour window
17:00–19:00
31% of daily volume
Purchases by day of week
Monday
9%
Tuesday
11%
Wednesday
13%
Thursday
14%
Friday
24%
Saturday
21%
Sunday
8%
Hourly heatmapdarker = more purchases
Reports
Saved and scheduled reports · Argeta workspace
New report
Weekly brand performance
Scheduled · Every Monday 07:00 · Last sent 19 May 2026
Customer segment deep-dive
One-off · Created 15 May 2026 by JP
Competitive switching Q2 2026
Scheduled · Every 4 weeks · Next run 8 Jun 2026
Geographic expansion — new cities
One-off · Created 10 May 2026 by JP
Price sensitivity analysis Apr–May
One-off · Created 2 May 2026 by JP
Settings
Workspace and account preferences
Account
Name
Displayed in reports and shared views
Email
Language
English (UK)
English (UK)
English (US)
Srpski
Slovenščina
Appearance
Dark mode
Switch between light and dark interface
Notifications
Weekly digest email
Sent every Monday at 07:00
Anomaly alerts
When a metric moves >15% in 24 hours
New SKU detected
When a new Argeta SKU appears in checkout data
Data
Default date range
Last 7 days
Last 7 days
Last 30 days
Last 90 days
Currency display
RSD
RSD — Serbian Dinar
EUR — Euro
USD — US Dollar
About Kinta data
Kinta data is derived from Serbian fiscal receipts scanned by Kinta app users via the Tax Administration QR code.
What we see: Store, city, timestamp (second precision), item names, quantities, paid prices, payment method, VAT category, and the Kinta user who scanned the receipt.
What we do not see: Buyer age, gender, household composition, income, loyalty card affiliation, shelf prices, or confirmed promotional flags.
Coverage and sample size vary by city and product category. This dashboard does not include retailer EPOS or loyalty programme data.